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The things that interest you are not random.
​Scroll this page for examples, books and links
to help you bring your 'Why' into focus.
What is the important thing in life to you?
Where do you feel like you are helping people?
What do you not get bored with?
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The things that interest you
are not random.
​
They are connected with
your 'Why'. Your 'Why' is not just a dream,
or your dream job. It's your ethos, who
you are. What are you curious about?
What problems of the world would
you like to prevent?
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"It never was about figuring out what you wanted
to be when you grew up. It was always about
embracing and making the best of who you
already are."
Leonard Joseph, developer of deiterLine
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"Think about what you're passionate about. I
did not learn something early enough: if I could
go back, I'd tell the younger me that there's a
big difference between loving to work and
loving the work."
Tim Cook, Apple CEO
"My wish is that this will provide a positive
message to the young girls who would like to
follow the path of science, and show them that
some in science can also have an impact through
the research that they are performing."
Emanuelle Marie Charpentier, Nobel Winner 2020
"I remember, that moment was when I knew
this is my calling."
"Dr. Betty Ferrell, author of 11 books including
the Oxford Textbook of Palliative Nursing
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​"I remember all the stages in my career where
I almost didn't have enough confidence to try
for something, almost didn't have the guts to
follow something I was excited about doing,
because I didn't know anyone else who'd done
it, or other people made me question it."
Amal Clooney
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deiterLine can be aspirational and occupational, individualized or organizational.

Start with this simple 'Why' example.Â
To + So = Why
To, your unique contribution to the world.
So, your positive impact on the world.
To create a love of reading at an early age.
 So there are no struggling readers in the later years.
Kindergarten Teacher
To inform, empower and entertain.
So we may live in a more artful and enlightened world.
Creative Director
Â


Innovators, Visionaries
and Creatives share
their insights.
Independent Book Stores Near You
Mastery
Robert Greene

Your Calling, Life's Task
"You possess a kind of inner force that seeks to guide you toward your Life's Task ."
Why SmartPeople Hurt Eric Maisel

Meaningful Life
A tremendous step forward for those
who do civilization's
good work.
The Watchman's
Rattle Rebecca D. Costa

Whys of Civilizations
…institutionalized
rigidity inhibits, creativity, productivity and growth.
The Obstacle Is
The Way Ryan Holiday

Steady Your Nerves
The timeless art of turning trials into triumph — Think differently.
Etiquette For Dummies Sue Fox

Have No Fear
A little bit of etiquette can help you through
every human contact with ease.
Links to help you
with Your 'Why'.
Maslow's Hierarchy of Needs
by Saul McLeod
Do You Know 'Your Why'? 4 Questions To Find Your Purpose. by Margie Warrell
Why Discovering Your ‘Why’ is The No. 1 Business Move.
by Renee Warren
The theory of psychological types by C. G. Jung made understandable and useful in people's lives.
There Is A Sense Of Purpose Instilled In Everyone.
What Is Your 'Why'? How I Learned My Purpose. by

…the world needs who you were made to be.
breathe & press on