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Create what you wish existed for yourself and the world.

Dog Cartoon

You're the innovator,

the visionary the creative, the 2.5% of the world. 

Cast off from the skeptics

with 'Your Why' focused and actionable.


why —84%
deiterLine exists to help you in the face of seemingly 84% resistance
to your new ideas, your new thinking and new ways of doing things.

Resistance and Chaos

No opinion                   Blames Others                 Longs For Past

Diffussion of Innovations

App Paradigm


Let's cease pestering this

 'What and When' world to change. 

Let's simply build the new with your

new ideas, your new thinking, and

your new ways of doing things.

deiterLine's Calm, powerful clarity

of 'Why and How' thinking is more 

motivational than discipline and

toughness. 'Why and How' doesn't

just finish, 'Why and How'

completes and succeeds.


'Why and How' succeeds.

 Nearly everyday of our lives we hear,

"What are you going to do and when?"

Listen for the question on tonight's

news. Listen to what people ask of

leaders. And yet, very little, if anything,

seems to change with 'What and When'

( "What do we want and when do we

want it?") thinking-based action.

'What and When' thinking  reacts to

symptoms — encumbering, obligating,

rehashing, tactical, incremental, temporary,

and confuses activity with accomplishment.

However, 'Why and How' thinking  responds

to actual problems  —focused, motivating,

strategic, and preventing.

"Intellectuals ( 'What and When' ) solve problems.

Geniuses ( 'Why and How' ) prevent them."

Albert Einstein

"There comes a time where we need to stop just

pulling people out of the river. We need to go

upstream and find out why they're falling in."

Desmond Tutu


"The secret of change is to focus all of your

energy, not on fighting the old, but on

building the new."

Dan Millman — Way of the Peaceful Warrior

"We cannot solve our problems with the same

thinking we used when we created them. The

world as we have created it is a process of our

thinking. It cannot be changed

without changing our thinking."

Albert Einstein

At a time perhaps like no other,

people around the world are considering

their purpose in life,

their 'Why' — their Calling.

Data and the "Big Quit" tells us people

hate their jobs, and it's not just the job,

it's the work itself.

So often college students feel lost and

alone at graduation.

Leaders are stuck in the stagnation of

'What and When' thinking.

Cause, correlation or coincidence, here

is more evidence of a chaotic 'What

and When' world —Microsoft research

found 41% of the global workforce plan

to leave their jobs this year.

"I remember all the stages in my career where

I almost didn't have enough confidence to

try for something, almost didn't have the

guts to follow something I was excited about

doing, because I didn't know anyone else

who'd done it, or other people made me

question it."

Amal Clooney

Succeed in an often resistant

and chaotic world. 


















deiterLine is a unique, free platform to help you discover, focus and articulate what is meaningful to you and your purpose, 'Your ‘Why'.

To help you not quit and succeed, the deiterLine subscription app makes 'Your ‘Why’ actionable and keeps you focused, a superpower of calm, powerful clarity with you at all times.

Focus mitigates chaos. Clarity, the sustaining motivation to succeed,

gives you peace of mind. Peace of mind gives you the time you say you

never have to succeed at being who you truly are.

From a posting on The Daily Dot 6/22/22

"I don't  know if you guys are on LinkedIn,

but the amount of people with more degrees

and years of experience than me who are being

laid off by the thousands is so disheartening.

I don't feel hopeful at all about starting to job

hunt and start a career in anything because

these people have a 10-year jump on me and

here they are, entering a recession, getting

laid off and I'm here just fully unemployed.

It's bad out there guys."

"97% who quit on themselves are

employed by the 3% that never gave up."

The motivation of clarity of purpose

comes from the same place that makes you breathe,

and becomes your ethos.


Breathe & press on.

'Why and How,' 

The possibilities:

 Your success

Innately Authentic Living 

The success of Non Market-World Innovators 

The Success of Visionaries and Creatives

 Literacy Accuracy and Accountability

Exposing Coercion, Machination and Artifice

Fewer Authority Figures

 Less Dependence on Heroes

Problem Prevention

Faster Innovation Diffusion

More, Varied Career Opportunities

Diverse Economies

A Healthier, Happier, More Peaceful World


Less Suffering.  

"The defining challenge of our time is to

create solid and sustained economic growth

that continues to meaningfully improve

people's lives."

Dambisa Moyo, Edge of Chaos

"Our economy rewards trivia and ephemera

over originality and long-term impact."

Michael Bhaskar Human Frontiers

The Future of Big Ideas in an Age of Small Thinking.

From Encumbered to Empowered


As children, we are born innovators,

scientistsand creators with powerful

imaginations. Unfortunately something

happens along the way. Young people

are guided to become, the 'what' of

who’s getting hired and 'when'.

Too often college students 

feel lost and alone at graduation.

"I want a secure future where I can study and work without existential fears.

I'm afraid that I'll have to work in a job that doesn't make me happy."

 Rahel, 17, Cologne 

article by Peter Hille for DW

Children Cartoon
World Needs
why succeeds
Civ. Advances

breathe & press on


"Children are the living message we send

to a time we will not see."

John F. Kennedy

What if education actually helped 

students identify their unique interests

and talents and nurtured those talents

over the years?

"I can prove at any time that my education

tried to make another person out of me than

the one I became."

Franz Kafka.

Why are we medicating and stigmatizing our young?

Instead of asking our children what they

want to be when they grow up, ask them

what world-problems they would want

to prevent when they grow up.

Ask them 'Why' these problems persist.

Ask them 'How' these problems are

perpetuated. They grow to think,

innovate and be themselves.

Why aren't we teaching this in schools?

Discover your Calling. Develop your Calling.

Use your Calling for a better you and a 

better world — a life lived well.

"Do not train a child to learn by force or

harshness; but direct them to it by what

amuses their minds, so that you may be

better able to discover with accuracy the

peculiar bent of the genius of each."


"The mind is not a vessel to be filled but

a fire to be kindled."


The Empowerment of Calm

 A surprise benefit turns out to be the

quality of calm people experience from

polishing their Callings' with deiterLine.

In any moment of doubt, or

discouragement, even at 3:00 in the

morning, you can check your deiterLine.

Calm, of clarity and purpose, turns out

to be a superpower.

Clarity and purpose

becomes time and power to succeed.

With your clarity and sense of purpose,

inspire yourself and others throughout the day.

breathe & press on


deiterLine is transformational,

purposeful and actionable.


Never quit on yourself,

your dreams, or your aspirations  —

the path most true to you.  Succeed. 

Breathe & press on with your single organizing idea, 'Your Why'.

deiterLine® is the creation and exclusive property of Leonard Joseph


DEITERLINE LLC © 2019 - 2023 deiterLine®

Music and Cartoons Licensed

Quotations do not imply endorsement or affiliation.


breathe & press on

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Ljubljana, Slovenia 

"There is more to life than being a passenger."
Amelia Earhart

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