Be yourself.

Never quit on yourself,

your dreams, or your aspirations.














breathe & press on

For you just getting started,

help with your 'Why.'

For you already on your path,

help with your focus.

For you living to be 100,

a purpose to get you out of bed

every morning.


…for the price of a few coffees a month

an app intended for 2.5% of mankind

may just be your superpower.

Avanti Tutti


"We need successful people

to make the world function well today.

We need geniuses to ensure that it wil

 function better tomorrow."

Craig Wright, 

The Hidden Habits of Genius

More powerful than setting goals.

"Those who are clear on their why

are the ones who have never given up and succeeded."

Simon Sinek


deiterLine starts

with your 'Why'

Why aren't we teaching this in schools? Use your Calling for a better you and a better world — A life well lived.

Your 'Why' is an actionable Calling.

You breathe & press on.

Initiatives advance your Callings. When faced with resistance, clarity of purpose is your power.

Along the path most true to you. Your effort lands in compelling, convincing ways.

If you ever 

feel like giving up...

Breathe & press on —

At any moment of stress, confusion or doubt you can check, or polish your Callings. Nietzsche called this your central organizing idea.

deiterLine is a disruptive paradigm shift from what and when thinking, to why and how thinking.


What and when finishes. Why and how completes, succeeds.What and when encumbers. Why and how empowers.

Empowered with clarity and purpose, you cut through the daily noise. 

In a resistant world, possess 

the superpower of calm, 

even at 3:30 in the morning…

You are so collected and focused  —

deiterLine helps us mitigate the chaos we can all become.

The calm of clarity and purpose turns out to be your superpower from an app designed for 2.5% of the world. Calm and clarity gives us presence of mind and time to succeed.

Your Callings are your why. Your initiatives are your how.

Callings collect you. Initiatives advance you. The Clock is where old Callings and Initiatives mellow.


"The privilege of a lifetime is to

become who you truly are."

Carl Jung

The things that excite you are connected with your 'Why.'
Think of the possibilities.

Innately authentic living.
Problem prevention.
Faster innovation diffusion.
More varied career opportunities.
More diverse economies.
A healthier, happier, more peaceful world.
Less suffering.

 Your Callings are represented by stars.
Follow yours.







Follow Your Stars

Your 'Whysare your Callings

represented by Stars.

Advance Your Callings

Initiatives, Ventures and Actions are how you advance.

Stuff Mellows Here

Old Callings and Initiatives

mellow in the Clock.

Clean Your Clock

Permanently delete with the Broom,

more progress.

The deiterLine



Show Your Progress

better than perfection

Lausanne, Switzerland

Own your journey,

the path most true to you…

deiterLine's value to you increases with time.

Your value to others increases as well.

deiterLine is not about money. Money may be a result, but as

others have written, your 'Why' keeps you going.

"I was worth over $1,000,000 when I was 23 and over $10,000,000 when I was 24 and over $100,000,000 when I was 25 and it wasn't that important because I never did it for the money."

Steve Jobs


Your maximum clarity,

from a minamalist interface…


stay above the chaos  —

It's not about 'to-dos'.

Many apps remind us what to do and when. They are all helpful, but at times can actually contribute to us losing our purpose. deiterLine is here to remind us of who we are and why.


deiterLine helps us frame the most basic of questions: How are we to live? What is my purpose?


You're valuable, persuasive,

organized, clear…


deiterLine serves a fundamental human need —

to always know and have your purpose.


Polish your Callings and Initiatives, but free associate to your hearts content in Notes. Make a screen shot. Print it out. You have a meeting.


You'll aways have your agenda to share if you like. With screen mirroring, you can change your notes live, and scroll through your entire deiterLine.

Calling groups, your go-to screens


(Your 'Why')


(Advances 'Whys')

© 2021deiterLine

make your grand contribution
cast off from the skeptics
cast off from the skeptics



Originated for the 2.5% of the world,

innovators, visionaries and creatives,

deiterLine is for anyone who wants to make a positive impact.

icon reflection.png

breathe & press on

deiterLine does not collect data, sell data or advertising.

We at deiterLine have spent the last three years

developing deiterLine.

Casting a vote for you has been our Calling.

Avanti Tutti