deiterLine serves your fundamental human need to know and have your purpose, unique to you, with you, at all times. deiterLine is focus and clarity of purpose for 2.5% of the world: innovators, visionaries and creatives. deiterLine is a unique, free platform to help you discover your unique Calling and make a deep connection to your Calling deiterLine is a transformational paradigm shift in thinking —from encumbering and obligating 'What and When,' to empowering and motivating 'Why and How.' Contrary to what we have been taught, sustained motivation to succeed does not come from discipline and toughness so much as from calm, powerful clarity about who we are, and who we were meant to be. Often when we we lack motivation, we simply lack clarity of purpose.

You can have many Callings, there will be one that rises to the top in time, as your central organizing idea emerges. The developer of deiterLine realized through the process, he was meant to spread good news. And that was after working on deiterLine for five years. Businesses, can have Product, Price, Place and Promotion Callings and subsequent Initiatives for example. You can have personal, family, aspirational, occupational Callings for example. deiterLine is a new way of thinking and your new tool of a life time. Your discovery will come from how ingeniously deiterLine is applied.

deiterLIne does not use tasks or goals. deiterLIne uses Callings and Initiatives. A Task: a piece of work to be done. Something hard or unpleasant has to be done. An implied obligation. A task ignores the possibility of other avenues to progress. An Initiative: The first of a series of actions, the start of something. Initiatives open doors to possibilities. deiterLine Initiatives have their own whys and generate monentum of their own in your interest. Goals: An aim, or a desired result, usually bigger than short term objectives. Calling: A strong inner impulse toward a particular course of action, especially when accompanied by conviction, a sense that there is something you are, were meant to become unique to you.

Think of deiterLine as a Fender Stratocaster, or a Les Paul Gibson guitar. They are both just some wood, magnets, varnish, strings and nobs. You can barely hear them without an amplifier. When you engage them with purpose, clarity and imagination, you express yourself. Just like you and your unique deiterLine. Maybe think of deiterLine as a Leica camera. Light, small, minimalist and remarkable lenses. deiterLine is a polished lens to help you polish your thinking and vision. It is light and minimalist, with just enough controls, prompts and reminders to not interrupt you, but make sure your are focusing. When you practice with your deiterLine you will almost feel thoughts and ways forward naturally, like a polished musician, innovating true to herself.

deiterLine is certainly helpful in moving toward goals, but the focus is on the 'Why' of a goal and the 'How'. Think process. People set all kinds of goals. The person who loves the process (training, discovery, embracing obstacles) true to them and their ethos advances. The process has meaning, and often the goal they achieve is greater than if they had just focused on a goal. So many goals are motivated by external stimuli feeling like encumbering obligations, perhaps why 80% of the people who make New Year's resolutions quit by the second week of February — the reason for the constant calls for change failing. As for a 'glorified' note taking app, deiterLine is simple, clean and collected. We know of one person who over time put book-content ideas in a Calling, along with other Callings. As ideas came up in the middle of the day, or the middle of the night, they entered their thoughts and ideas in the note sections of that calling. To the surprise of the subscriber, they had created a 195 page rough draft of their book. Yes, with the simple navigation, hierarchy of ideas, and focus, deiterLine could be considered a pretty glorified note taking system.

Up until now, that is probably what Innovators, Visionaries and Creatives used and then some. Sometimes we confuse activity with accomplishment. deiterLine helps us stay in accomplishment mode through focus. There certainly is room in the world for apples and oranges. To-do lists, calendars, project management tools and agendas, while essential, can actually distract us from our purpose. deiterLine focuses you. deiterLine reinvigorates within you the courage of your convictions. Journaling is a great practice. Apple has a Journaling app that is excellent for free association, and reflection on 'What' and 'When'. deiterLine's focus on 'Why' and 'How' is excellent for moving forward. deiterLine can actually be a partner in the economics of effort and the allocation of time and resources. deiterLine can encourage you throughout the days of endless "C" and "D" demands.

deiterLine exists because the world needs who you were meant to be. deiterLine exists because 84% of the world resists Innovators, Visionaries and Creatives, the 2.5% of the world. Perhaps this is a major contributor to so much needless suffering in the world. As Mark Twain says, "Thousands of geniuses live and die undiscovered — either by themselves or by others." First deiterLine exists to get you to think differently, then cast off from the skeptics. The list of outcomes deiterLine encourages is on the website a number of times. deiterLine® supports…Innovators, Visionaries and Creatives to succeed in a world of 84% resistance to them, their new ideas, new thinking and new ways of doing things. deiterLine® helps you not quit on yourself... with calm, powerful clarity of purpose uniquely structured within each subscriber's personal ​deiterLine app. deiterLine® is a game changer…in a 'What and When' rinse and repeat world, the 'Why and How' of ​deiterLine helps you complete and succeed.

Progress and sustained motivation is better than perfection. Your deiterLine experience is unique to you. deiterLine's major premise is that you are perfect as you are. deiterLine is not an app to change you. deiterLine subscribes to the words of Carl Jung. "The privilege of a lifetime is to become who you truly are." Your Callings are your Callings and your Initiatives are your Initiatives, the journey that is unique to you. Some caveates: deiterLine is not a to-do list app. There may be a tendency for people to make it so. deiterLine is not a "should" app, meaning you should do this or do that. deiterLine is not a "Goal Setting" app. While you will set Initiatives ( actions and ventures ) they eminate from your 'Why' which comes from within you. Purpose will propel you out of bed. deiterLine is Calm, Powerful Clarity — the best motivation.

For the purposes of deiterLine, The Diffusion of Innovation, developed by Everett M. Rogers, is a bell curve depicting the drivers and resistors of social change ( innovation diffusion ). You can learn more about the Diffusion of Innovation by reading the works of Everett M. Rogers' fifth edition of the Diffusion of Innovation.

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