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deiterLine, a young woman in a book store

You can create

what you wish existed.

In A World

To help you,

in a resistant world, is 

the 'Why' of deiterLine.

"Thousands of geniuses live and die
undiscovered — either by themselves
or by others."
Mark Twain

Dog Cartoon
deiterLine, dog cartoon
"I remember all the stages in my career where
I almost didn't have enough confidence to try
for something, almost didn't have the guts to
follow something I was excited about doing,
because I didn't know anyone else who'd done
it, or other people made me question it."

Amal Clooney
Clooney Maisel
Diffusion of

Diffussion of Innovations

deiterLine, Chart of Diffusion of Innovations

No opinion                   Blames Others                 Longs For Past

Resistance  and Chaos

'What and When'

'Why and How'

Leaders stuck
Something happens along the way.
We are born innovators, visionaries, and creators
with powerful intellectual curiosity. But,  we are guided
away from our interests, talents and gifts to become
the 'what' of who’s getting hired and 'when,'  ( hire-education ). The results of wasted, exploited, human potential results in unnecessary suffering.​​
"There comes a time where we need to stop
just pulling people out of the river. We need to
go upstream and find out why they're falling in."
Desmond Tutu
You're not alone, foolish or weird.
The world needs who you were meant to be. Your North Star Is Focus.
"Talent hits a target no one else can hit; 
Genius hits a target no one else can see."
Arthur Schopenhauer

At a time perhaps like no other,
people around the world are considering their purpose in life, their 'Why' — their Calling.
Data and the "Big Quit" tells us people hate
their jobs, and it's not just the job, it's the work itself.
Microsoft research found 41% of the global workforce plan to leave their jobs. College students often feel lost at graduation. 'What
and When' thinking leaves leaders stagnating in
the old, along with the rest of us.
From a posting on
The Daily Dot 6/22/22
"I don't  know if you guys are on LinkedIn, but
the amount of people with more degrees and
years of experience than me who are being 
laid off by the thousands is so disheartening.
I don't feel hopeful at all about starting to job
hunt and start a career in anything because
these people have a 10-year jump on me and
here they are, entering a recession, getting
laid off and I'm here just fully unemployed.
It's bad out there."
Rahel, 17, Cologne,
for DW by Peter Hille
"I want a secure future where I can study
and work without existential fears. I'm afraid
I'll have to work in a job that doesn't make me happy."
We live in a world that
fawningly invests in innovation and creativity 
without investing in the disruptive potential
and promise of visionary beings. Imagine the
people in the post above in therapy, wondering
what is wrong with them, when in fact they may
have yet to actually meet their true selves.
Why Smart People Hurt,
by Eric Maisel, explores these impediments.
…society and the world disparages smartness.
…doing work day after day and year after year
that fails to make use of your brain power.
…living in a society and a world that does more
than disparage smartness, that actually silences
smart people ( because the power and privilege
of leaders is undercut by smart people like you
pointing out fraud, illogic, and injustice ).
Medicating Our Children?
​Why aren't we teaching this?
Discover your Calling. Develop your Calling.
For a life well lived, use your Calling for a better
you and a better world.
Why are we medicating and stigmatizing our
young? Instead of asking our children what they
want to be when they grow up, ( or funneling
them into market-world options )ask them what
world problems they would want to prevent
when they grow up.
Ask them 'Why' these problems exist. Ask them
'How' these problems persist. Ask them 'How' these problems are perpetuated. They grow to think, ​
innovate and be themselves.
What if education actually helped students 
identify their unique interests and talents
and nurtured those talents over the years?
In times of change the learned deal with a world
that no longer exists. We live in a world that grades students on how well they learn the answers
we give them. Perhaps we should grade students
on the questions they ask. It's time for students
to grade the curriculum.
"Children are the living message we send to a
time we will not see."
John F. Kennedy
"Do not train a child to learn by force or harshness;
but direct them to it by what amuses their minds,
so that you may be better able to discover with accuracy the peculiar bent of the genius of each."


"The mind is not a vessel to be filled but a fire to be kindled."


"I can prove at any time that my education tried to
make another person out of me than the one I became."
Franz Kafka.
Let's build the new with
'Why and How' thinking.
(The foundation of deiterLIne)
'Why and How' succeeds. 
​"Intellectuals ( 'What and When' ) solve problems.
Geniuses ( 'Why and How' ) prevent them."
Albert Einstein
Nearly everyday of our lives we hear, "What
are you going to do and when?" And yet, very
little, if anything, changes. Change has almost
come to mean four quarters for a dollar, prolonging stagnation and little advancement for civilization.
​Let's cease pestering this 'What and When' world
to change. Let's simply build the new with 'Why
and How', your new ideas and ways of doing things.
'What and When' reacts to symptoms and
confuses activity with accomplishment.
'Why and How' thinking replaces discipline and toughness.
'Why and How' focusses on first principles, 
completes and succeeds. 'Why and How' is the foundation of deiterLine. 
"The defining challenge of our time is to create solid
and sustained economic growth that  continues to
meaningfully improve people's lives."
Dambisa Moyo, Edge of Chaos
"Our economy rewards trivia and ephemera
over originality and long-term impact."
Michael Bhaskar, Human Frontiers The Future of Big Ideas in an
Age of Small Thinking.
"The secret of change is to focus all of your energy,
not on fighting the old, but on building the new."
Dan Millman — Way of the Peaceful Warrior
"We cannot solve our problems with the same
thinking we used when we created them. The
world as we have created it is a process of
our thinking. It cannot be changed without
changing our thinking."
Albert Einstein
Focus and Simplicity
deterLine is a unique, free platform to help you discover, focus and articulate what is meaningful
to you and your purpose, 'Your ‘Why'.
To help you not quit, the deiterLine subscription
app makes 'Your ‘Why’ actionable and keeps you
focused, a superpower of calm, powerful clarity
with you at all times. Replace discipline and toughness with lasting motivation,  true to you.
Focus mitigates chaos. Clarity, the sustaining motivation to succeed, gives you peace of mind.
Peace of mind gives you the time you say you
never have to  be who you truly are and succeed.
The Empowerment of Calm,
powerful clarity of purpose
An essential deiterLine benefit turns out to be
the calm people experience from polishing their
Callings with deiterLine's elegant interface.
In any moment of doubt, or discouragement, 
even at 3:00 in the morning, you can check
your deiterLine. Calm, of clarity and purpose,
turns out to be your superpower.
With your clarity and sense of purpose, you
inspire yourself and others throughout the day.
2.5 Why succeeds
deiterLine Cartoon of children playing
Children Cartoon

deiterLine Encourages

1) Meaningful success, true to you
2) Non Market-World Innovation 
3) Innately Authentic Living
4) Literacy, Accuracy and Accountability
5) Exposing Coercion, Machination and Artifice
6) Fewer Authority Figures
7) Less Dependence on Heroes
8) Problem Prevention rather than Solutions
9) Faster Innovation Diffusion
10) More, Varied Career Opportunities
11) Diverse Economies

12) A Healthier, Happier, More Peaceful World
13) Longevity

14) Less Suffering.

deiterLine ®
deiterLine, Home Screen Imge
Why and how world

Cast off from the skeptics.


a few coffees )

​The deiterLine® subscription app

does not collect data, sell data or advertising.

"For a few more years or decades, we still have
a choice. If we make the effort, we can still investigate who we really are. But if we want
to make use of this opportunity, we had better
do it now."  
Yuval Noah Harrarri
21 Lessons for the 21st Century
breathe & press on
is transformational, purposeful and actionable.
Never quit on yourself, your dreams, or your aspirations — the path most true to you. Succeed
with your single organizing idea, 'Your Why'
and 'Your Why' made actionable.

is the creation and exclusive property
of Leonard Joseph

DEITERLINE LLC © 2019 - 2023 deiterLine®

Music and Cartoons Licensed

Quotations do not imply endorsement or affiliation.

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Ljubljana, Slovenia 
Civ. Advances
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