Own your journey, the path most true for you.

The 'Why' of deiterLine

is to cheer you on.


84% of the world
resists innovation, vision
and creativity.

( The Diffusion of Innovation by Everett M. Rogers )

The 'Why' of deiterLine is to help

advance civilization, one visionary, innovator

and creative at a time.

For anyone really, who wants to make a

difference, deiterLine exists

to cheer you on.


Resistance and Chaos

The Diffusion of Innovations

'Why' and 'How'

While deiterLine is an App,

it is also the embodiment of

a transformational

paradigm shift in thinking —

from encumbering and obligating

'What and When,' 

to empowering and motivating

'Why and How'.


What and When finishes, certainly,

but Why and How completes, succeeds.

"Intellectuals solve problems.

Geniuses prevent them,"

Albert Einstein

At a time perhaps like no other in modern

memory, people around the world are considering

their purpose in life, their 'Why', their Calling.

Alvin Toffler tells us, "The illiterate of the

21st century will not be those who cannot

read and write, but those who cannot

learn, unlearn and relearn."

Think of The Possibilities

Innately authentic living.

Problem prevention.

Faster innovation diffusion.

 More varied career opportunities.

More diverse economies. 

 A healthier, happier, more peaceful world.

Less suffering.

Encumbered to Empowered


As children, we are born innovators

with powerful imaginations. Unfortunately

something happens along the way.

Young people are guided to study,

or become, the “what” of

who’s getting hired and "when".

Too often college students 

feel lost and alone at graduation.

Adults, seemingly successful, at the helm of

organizations, big and small,

often find themselves lost

in the chaos and momentum of "what and when".

 Nearly everyday of our lives we hear,

"What are you going to do and when?"

( Listen for the question on tonight's news. )

What and when encumbers.

deiterLine is a disruptive paradigm shift

in thinking from what and when, to why and how.

Why and how empowers.

Why and how is more motivational than goal-setting.

"Those who are clear on their 'Why'

are the ones who have never given up and succeeded."

Simon Sinek


breathe & press on


What if education actually

helped students identify

their unique interests and talents

and nurtured those talents

over the years?

Instead of asking our children

what they want to be when they grow up,

consider asking them what world-problems they

 would want to prevent when they grow up.

Ask them 'Why' these problems persist.

Ask them 'How' these problems are perpetuated.

They grow to think, innovate and be themselves.

A Surprise Benefit is

the empowering calm of clarity.

Three years went into the development of

deiterLineA surprise benefit

turns out to be the quality of calm

 people experience from

polishing their Callings' with deiterLine.

In any moment of doubt, or discouragement,

even at 3:00 in the morning,

you can check your deiterLine.

Calm, of clarity and purpose,

turns out to be a superpower.

Inspire yourself and others

throughout the day

 with your clarity and sense of purpose.

Clarity and purpose becomes time and power to succeed.

breathe & press on

deiterLine is Transformational,

Purposeful and Actionable.

And you, Collected,

Calm and Successful  —

living in a world of

less suffering.


Never quit on yourself,

your dreams, or your aspirations  —

the path most true to you.

deiterLine is the creation and exclusive property of Leonard Joseph 




Music and Cartoons Licensed

breathe & press on

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Ljubljana, Slovenia 

"There is more to life than being a passenger."
Amelia Earhart