Create the things you wish existed.

deiterLine exists because
84% of the world resists
 those of you
who want to make a difference along the path most true to you.

Resistance and Chaos

No opinion                   Blames Others                 Longs For Past

Why and How                         Continuum                       What and When


Diffussion of Innovations


deiterLine's Calm, powerful clarity

of strategic 'Why and How' thinking is  foundationally more effective at sustaining motivation than discipline and toughness.

 Nearly everyday of our lives we hear,

"What are you going to do and when?"

Listen for the question on tonight's news.

Listen to what people ask of leaders.

And yet, very little, if anything, seems to change

with 'What and When' thinking-based action.

'What and When' thinking  reacts to symptoms —

encumbering, obligating, rehashing,  tactical,

incremental, temporary

and gives a false sense of accomplishment.

However, 'Why and How' thinking  responds to actual problems  —

motivating, strategic, completing, succeeding

and lasting prevention.

 "Intellectuals ( 'What and When' ) solve problems.

Geniuses ( 'Why and How' ) prevent them."

Albert Einstein

"There comes a time where we need to stop

just pulling people out of the river. We need to go

upstream and find out why they're falling in."

Desmond Tutu


"The secret of change is to focus all of your energy,

not on fighting the old, but on building the new."

Dan Millman — Way of the Peaceful Warrior

"We cannot solve our problems with the

same thinking we used when we created them.

The world as we have created it is a process

of our thinking. It cannot be changed without

changing our thinking."

Albert Einstein

At a time perhaps like no other,

people around the world are considering

their purpose in life,

their 'Why' — their Calling.

Data and the "Big Quit" tells us people hate their jobs,

and it's not just the job, it's the work itself.

Cause, correlation or coincidence,  here is more evidence

of a chaotic 'What and When' world.

Microsoft research found 41% of the global workforce

plan to leave their jobs this year.

Succeed in an often resistant

and chaotic world. 



















deiterLine is a unique, free platform to help you discover, focus and articulate what is meaningful to you and your purpose, 'Your ‘Why'.

To help you not quit and succeed, the deiterLine subscription app makes 'Your ‘Why’ actionable and keeps you focused, a superpower of calm, powerful clarity with you at all times. Focus mitigates chaos. Clarity, the sustaining motivation to succeed, gives you peace of mind. Peace of mind gives you the time you say you never have to succeed at being who you truly are.

From a posting on The Daily Dot 6/22/22

"I don't  know if you guys are on LinkedIn, but the

amount of people with more degrees and years of

experience than me who are being laid off by the 

thousands is so disheartening. I don't feel hopeful

 at all about starting to job hunt and start a career

in anything because these people have a 10-year

jump on me and here they are, entering a recession,

getting laid off and I'm here just fully unemployed.

It's bad out there guys."

Cause, correlation or coincidence, here is

something more to think about:

There are posters out there that read:

"97% who quit on themselves are

employed by the 3% that never gave up."

The motivation of clarity of purpose

comes from the same place that makes you breathe,

and becomes your ethos.


Breathe & press on.

The Possibilities of

'Why and How'

are Positively Promising.

Your ultimate success

Innately authentic living

Literacy, Accuracy and Accountability

Fewer authority figures

Less dependence on heroes

Problem prevention

Faster innovation diffusion

 More, varied career opportunities

More, diverse economies

 A healthier, happier, more peaceful world

Increased longevity

Less suffering

"The defining challenge of our time

is to create solid and sustained economic growth

that continues to meaningfully improve people's lives."

Dambisa Moyo, Edge of Chaos

"Our economy rewards trivia

and ephemera over originality and long-term impact."

Michael Bhaskar Human Frontiers

The Future of Big Ideas in an Age of Small Thinking.

From Encumbered to Empowered


As children, we are born innovators

with powerful imaginations. Unfortunately

something happens along the way.

Young people are guided to study,

or become, the 'what' of

who’s getting hired and 'when'.

Too often college students 

feel lost and alone at graduation.


breathe & press on


"Children are the living message we send

to a time we will not see."

John F. Kennedy

What if education actually

helped students identify

their unique interests and talents

and nurtured those talents

over the years?

"I can prove at any time that my education

tried to make another person out of me

than the one I became."

Franz Kafka.

Why are we medicating and stigmatizing our young?

Instead of asking our children

what they want to be when they grow up,

ask them what world-problems they

 would want to prevent when they grow up.

Ask them 'Why' these problems persist.

Ask them 'How' these problems are perpetuated.

They grow to think, innovate and be themselves.

Why aren't we teaching this in schools?

Discover your Calling. Develop your Calling.

Use your Calling for a better you and a 

better world — a life lived well.

"Do not train a child to learn by force

or harshness; but direct them to it by

what amuses their minds, so that you

may be better able to discover with

accuracy the peculiar bent of

the genius of each."


"The mind is not a vessel to be filled

but a fire to be kindled."


"I remember all the stages in my career

where I almost didn't have enough

confidence to try for something, almost

didn't have the guts to follow something

I was excited about doing, because I 

didn't know anyone else who'd done it,

or other people made me question it."

Amal Clooney

The Empowerment of Calm

Four years have gone into the development of

deiterLine. A surprise benefit

turns out to be the quality of calm

 people experience from

polishing their Callings' with deiterLine.

In any moment of doubt, or discouragement,

even at 3:00 in the morning,

you can check your deiterLine.

Calm, of clarity and purpose,

turns out to be a superpower.

Clarity and purpose

becomes time and power to succeed.

With your clarity and sense of purpose,

inspire yourself and others throughout the day.

breathe & press on

deiterLine is transformational,

purposeful and actionable.


Never quit on yourself,

your dreams, or your aspirations  —

the path most true to you.  Succeed. 

Breathe & press on with your single organizing idea, 'Your Why'.

deiterLine® is the creation and exclusive property of Leonard Joseph


DEITERLINE LLC © 2019 - 2022 deiterLine®

Music and Cartoons Licensed


breathe & press on

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Ljubljana, Slovenia 

"There is more to life than being a passenger."
Amelia Earhart