The 'Why' of deiterLine is to help you not quit on yourself and succeed.

deiterLine exists because
84% of the world resists
of you who want to make a difference.

Resistance and Chaos

The Diffusion of Innovations

No opinion                   Blames Others                 Longs For Past

Why and How                                                     Continuum                                                   What and When



Strategic 'Why and How' thinking 

is uniquely foundational

to deiterLine.

 Nearly everyday of our lives we hear,

"What are you going to do and when?"

Listen for the question on tonight's news.

Listen to what people ask of leaders.

And yet, very little, if anything, seems to change.

'What and When' thinking is tactical, encumbering,

rehashing, obligating, incremental, temporary

and reacts to symptoms.

'Why and How' thinking is strategic, lasting,

completing, succeeding

and responds to actual problems.

"Intellectuals solve problems. (what and when)

Geniuses prevent them." (why and how)

Albert Einstein

"There comes a time where we need to stop

just pulling people out of the river. We need to go

upstream and find out why they're falling in."

Desmond Tutu


"The secret of change is to focus all of your energy,

not on fighting the old, but on building the new."

Dan Millman — Way of the Peaceful Warrior

"We cannot solve our problems with the

same thinking we used when we created them.

The world as we have created it is a process

of our thinking. It cannot be changed without

changing our thinking."

Albert Einstein

At a time perhaps like no other,

people around the world are considering

their purpose in life,

their 'Why' — their Calling.

Data and the "Big Quit" tells us people hate their jobs,

and it's not just the job, it's the work itself.

Cause, correlation or coincidence,  here is more evidence

of a chaotic 'What and When' world.

Microsoft research found 41% of the global workforce

plan to leave their jobs this year.

deiterLine is a free, unique platform to help you

discover/focus and articulate what is meaningful

to you, your ‘Why'.

To help you not quit and succeed,

the deiterLine Subscription App is your ‘Why’

made-actionable, a superpower of calm, powerful

clarity, with you at all times. Focus mitigates chaos

and clarity gives you the time you say you never have

to pursue your purpose undeterred.


Alvin Toffler tells us, "The illiterate of the

21st century will not be those who cannot

read and write, but those who cannot

learn, unlearn and relearn."

From a posting on The Daily Dot 6/22/22

"I don't  know if you guys are on LinkedIn, but the

amount of people with more degrees and years of

experience than me who are being laid off by the 

thousands is so disheartening. I don't feel hopeful

 at all about starting to job hunt and start a career

in anything because these people have a 10-year

jump on me and here they are, entering a recession,

getting laid off and I'm here just fully unemployed.

It's bad out there buys."

Cause, correlation or coincidence here is

something more to think about.

There are posters and notebooks out there

 that read:

"97% who quit are employed by the 3%

that never gave up."

The motivation of clarity of purpose

comes from the same place that makes you breathe,

and becomes your ethos.


Breathe & press on.

The Possibilities of

'Why and How'

are Positively Promising.

Your ultimate success

Innately authentic living

Literacy, Accuracy and Accountability

Fewer authority figures

Less dependence on heroes

Problem prevention

Faster innovation diffusion

 More, varied career opportunities

More, diverse economies

 A healthier, happier, more peaceful world

Increased longevity

Less suffering

"The defining challenge of our time

is to create solid and sustained economic growth

that continues to meaningfully improve people's lives."

Dambisa Moyo, Edge of Chaos

"Our economy rewards trivia

and ephemera over originality and long-term impact."

Michael Bhaskar Human Frontiers

The Future of Big Ideas in an Age of Small Thinking.

From Encumbered to Empowered


As children, we are born innovators

with powerful imaginations. Unfortunately

something happens along the way.

Young people are guided to study,

or become, the “what” of

who’s getting hired and "when".

Too often college students 

feel lost and alone at graduation.


breathe & press on


What if education actually

helped students identify

their unique interests and talents

and nurtured those talents

over the years?

Why are we medicating and stigmatizing our young?

Instead of asking our children

what they want to be when they grow up,

ask them what world-problems they

 would want to prevent when they grow up.

Ask them 'Why' these problems persist.

Ask them 'How' these problems are perpetuated.

They grow to think, innovate and be themselves.

Why aren't we teaching this in schools?

Discover your Calling. Develop your Calling.

Use your Calling for a better you and a 

better world — a life lived well.

"Do not train a child to learn by force

or harshness; but direct them to it by

what amuses their minds, so that you

maybe better able to discover with

accuracy the peculiar bent of

the genius of each."


"I remember all the stages in my career

where I almost didn't have enough

confidence to try for something, almost

didn't have the guts to follow something

I was excited about doing, because I 

didn't know anyone else who'd done it,

or other people made me question it."

Amal Clooney

The Empowerment of Calm

Four years have gone into the development of

deiterLine. A surprise benefit

turns out to be the quality of calm

 people experience from

polishing their Callings' with deiterLine.

In any moment of doubt, or discouragement,

even at 3:00 in the morning,

you can check your deiterLine.

Calm, of clarity and purpose,

turns out to be a superpower.

Clarity and purpose

becomes time and power to succeed.

With your clarity and sense of purpose,

inspire yourself and others throughout the day.

breathe & press on

deiterLine is transformational,

purposeful and actionable.


Never quit on yourself,

your dreams, or your aspirations  —

the path most true to you.  Succeed. 

Breathe & press on with your single organizing idea, 'Your Why'.

deiterLine® is the creation and exclusive property of Leonard Joseph


DEITERLINE LLC © 2019 - 2022 deiterLine®

Music and Cartoons Licensed


breathe & press on

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Ljubljana, Slovenia 

"There is more to life than being a passenger."
Amelia Earhart