In a remarkable focus group, public relations pros discovered the term Global Warming scared people, but Climate Change didn't...
Pollster Frank Luntz, who coined the term Climate Change is having a change of heart.
If you’ve heard of Frank Luntz, you may know him as the evil-genius messaging expert who advised Republicans how to twist words to support their policy priorities.
For three decades he made conservative ideas popular. He got a lot wrong, he tells Jane Mulkerrins.