top of page

The delaying tactic of 'Climate Change' vs. 'Global Warming', why and how...

In a remarkable focus group, public relations pros discovered the term Global Warming scared people, but Climate Change didn't...

The GOP's climate change dilemma.

Pollster Frank Luntz, who coined the term Climate Change is having a change of heart.

Messaging guru offers list of words to use and avoid to build support for climate solutions.

If you’ve heard of Frank Luntz, you may know him as the evil-genius messaging expert who advised Republicans how to twist words to support their policy priorities.

Frank Luntz: the man who came of with 'climate change' — and regrets it.

For three decades he made conservative ideas popular. He got a lot wrong, he tells Jane Mulkerrins.

Recent Posts

See All
bottom of page